Web. Oct. 17, 2010. M&Ms. 2010. Mars, Incorporated and its Affiliates. Web. October 12, 2010. Related searches: melts in your mouth not in your hand, where s the beef, melts in your mouth slogan, wheres the beef, post it notes.
If you pay attention to the commercial, it says "The chocolate melts in your mouth, not in your hands!" meaning the outer shell can and will melt in your hands and if you don't get it into your mouth quickly, then, of course, ... Their slogan, "They melt in your mouth, not in your hand" was as elaborate as their ad gimmicks went. The truth was if you held them in your hand long enough, they would melt and the candy coated topping would color the palm of your hand. ...
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