Ostensibly 'giving something back', the new interactive site is also a perfectly positioned platform to sell millions of ebooks.
Jun. 23, 2011 - Last week a new Harry Potter site went live called Pottermore that had no explanation behind it. It was suggested a Harry Potter MMO was in the works, but.
J.K. Rowling Unveils Pottermore. ... J.K. Rowling Unveils Pottermore. By Maryann Yin on June 23, 2011 9:53 AM. Author J.K. Rowling made the official announcement about her new Pottermore site on YouTube this morning. ...